BoomTown’s Smart-Drip Automates Over 15,000 Hours Spent Writing Emails

BoomTown released Smart-Drip, our version of drip email automation, this past November. In only 2 months time, over 300,000 leads have been placed on Smart-Drip Plans and close to 900,000 Smart-Drip emails have been sent! Smart-Drip’s goal is to automate the email process so that Agents have more time to make calls. Even if each email only took 1 minute to draft, that’s 15,000 hours that have been automated!

BoomTown’s Sharing Library is a community driven platform where Agents and Lenders can borrow plans entered into the system by other BoomTown users across the US and Canada. Plans have been shared over 1,500 times! Plans are ranked by an algorithm that measures both reply and spam rates. Want to know what types of plans are getting the best responses? From our research, plans with short, to the point emails that incorporate BoomTown’s enhanced template text options like “time of day” and “day of the week” perform the best. Plans that span across a longer period of time, touching base once every few weeks, are also performing well – aiding Smart-Drip’s mission to elicit a response from leads that are further out in their buying process.

For more information on how Smart-Drip revolutionizes email marketing, watch our Smart-Drip launch video.

Testimonials

“I credit BoomTown for much of my success as a Realtor. I have written two offers in the last two weeks that I directly attribute to Smart-Drip! BoomTown is the best thing to happen to the Real Estate agents’ productivity since the cell phone. Hallelujah for BoomTown!”
- Theresa Hutchins, Exit Mountain Realty, Agent

“This new auto drip feature is unreal! Very well thought out.”
- Aaron Armstrong, KW Armstrong Real Estate Group, Real Estate Consultant

“Smart-Drip is simply amazing!”
- Gary Blankfort William Raveis Baer & McIntosh, Associate Broker

“Smart drip, the new email drip system from Boomtown, is just one example of the “brilliant” development minds at Boomtown! And the amazing thing, these guys roll out enhancements to the product quarterly with more features and improvements than we typically see from a vendor in a year. Smarter than any email drip system I’ve ever seen, Smart-Drip immediately enabled me to stop paying $600+ per month to have emails sent every 4 days and our agents are already seeing improved responses from leads, leading to higher conversion rates. Your only challenge in using Smart Drip is to make sure that you dig into it far enough so that you don’t let a single Smart-Drip app go unleveraged!”
- Hinton Dillard, Dillard & Company Realty Group, Managing Partner

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